TRADE ORDER OUTREACH FOR MICROBREWERIES
AWESOME OUTREACH PACKAGES. CLEAR PRICING. VISIBLE RESULTS.
Grow Your Microbrewery Business With Our Trade Order Outreach Packages
Our deeper understanding of the niche of microbreweries in the UK led us to build a scalable service for your B2B growth. Bussines to business sales are essential for your brand development and establishment of your beers and products as a whole. Selling directly to businesses that need your products and services would have an immediate effect on your revenue, as we are talking about selling in bulk rather than selling to single clients.
Brewing good craft beer is the key to your success. Let us do the rest with our trader order outreach. Our process includes finding qualified leads, segmenting them, and offering your beers and other products in a customised manner. Navigating sales and nurturing further relationships in order to keep our doors open for re-orders.
UK Beer Market Statistics
#1.
The disruption caused by COVID-19 has severely hit on-trade sales of beer, with the channel losing half of its sales in 2020, according to the UK Beer Market Report by Mintel.
#2.
Overall sales in the beer market saw double-digit volume declines in 2020 and fell by nearly a third in value.
#3.
3.2% craft beer production in the UK annualised market size growth during 2017–2022 (IBIS World)
#4.
64% of drinkers/buyers agree the price of beer in pubs/ bars is off-putting.
#5.
Offline sales are still dominant in the beer market. But in 2025 online revenue share of sales is expected to double the levels of 2020, according to Statista.
#6.
Craft Beer Production in the UK had a market size of £1bn in 2022. (IBIS World)
Included in Our Trade Order Outreach Packages
The Core Activities in Our Trader Order Outreach
Lead Research
We do highly targeted leads research for your brewery needs of who your potential B2B clients might be.
Lead Segmentation
The relevancy of the offer we would send varies based on the information we gather on the leads and the segmentation we do.
Multi-Channel Outreach
We use cold & warm email strategies to get into businesses’ inboxes. We might back up our outreach with some LinkedIn & Social activities.
Customer Nurturing
We take care of the customer nurturing phase in order to make sure that all the leads who have shown interest place orders.
Customer Re-Order Activation
Following up at the right time with the right message is critical to the re-order tactics that we use.
Strategy Call
We do offer a strategy call at the being of our operation to help you with your goals and set the expectations of our mutual work.
“Recommend in a Heartbeat”
““100% recommend! Got us on to page 1 of Google pretty much right away. Completely hands off for me – the way I love it.”.”
Hayley Rees, Founder Inspired Learners
Monthly Lead Identification & Outreach Progress Reports
Identify The Goal Of Our Outreach
We will help you identify your goal for our trader order outreach together. We have questionnaires that will help us understand your business and your needs better.
Step 1
Step 2
Prospecting
We will have a well-developed system of identifying, organising, and segmenting leads. We do focus on quality over quantity.
Multi-Channel Outreach
We will outreach with a customised message to the leads that we find. We will also do a multi-channel outreach to maximise results.
Step 3
Step 4
Follow Up
We will do respectful and well-timed follow-ups to maximise results from our efforts.
Nurturing
We carefully nurture each successful sale and turn that into a repetitive order.
Step 5
Step 6
Customer Re-Order Activation
We have a tested strategy for customer re-order activation, which we use and maximise orders on quarterly terms.
Mash Tun Media Outreach Setup & Management Process
A trader order outreach is a specific set of tactics intended to attract new business customers and bulk orders directly to your brewery. We have developed and tested an internal system and have driven direct B2B sales for a number of clients. Depending on the complexity of your sales organisation we will align our system of 6 main steps with your brand needs and contact leads that do need your beers on their shelf.
Comprehensive Trade Order Outreach Packages
Monthly, Fixed Price Packages
Straightforward Plans for Maximised Results
We have built 3 package plans that can cover all business needs, from microbreweries to bigger brands that want to expand their B2B direct sales.
Need a custom package? Get in touch.
Starter
50 leads reached
£399
+VAT per month
- Identifying 50 leads nationwide
- Preparing outreach with your offers
- Managing outreach and leads
- Leads funnel placement and follow-up
- Customer re-order activation
Extract Level
100 leads reached
£699
+VAT per month
- Identifying 100 leads nationwide
- Preparing outreach with your offers
- Managing outreach and leads
- Leads funnel placement and follow-up
- Customer re-order activation
All-Grain Level
200 leads reached
£1299
+VAT per month
- Identifying 200 leads nationwide
- Preparing outreach with your offers
- Managing outreach and leads
- Leads funnel placement and follow-up
- Customer re-order activation
Will a Trade Order Outreach Package Work for You?
- You already have trade orders, and you want to get more B2B Sales, but you have no idea where to start
- You have trader order systems and processes in place
- You have never sold to other businesses, and you don’t have systems and processes in place regarding how to handle bulk orders
More About Our Wholesale Outreach Packages
- Email and Chat support during business days
- Monthly meetings for alignment and ideas sharing
- Monthly reports for sharing results of the outreach
- Client folder with full visibility of our work
Trade Order Outreach Packages Explained
Lead Research
We do highly targeted lead research on who your potential B2B clients might be. This is based on your target persona, on the trader order outreach goal, and on the location you are operating in. We might stay local, or we might shoot for nationwide brands.
Lead Segmentation
The relevancy of the offer we would send varies based on the information we gather on the leads and the segmentation we do. We hate spam, and we are sure you do too. We don’t send hundreds of irrelevant emails to random businesses. We take a special step to research the leads and segment them into groups that could benefit directly from our offer.
Multi-Channel Outreach
We use cold & warm email strategies to get into businesses’ inboxes. We warm up emails promptly and we use catchy subject lines and openings of emails. We will need your help in order to prepare the offer at this step. We might back up our outreach with some LinkedIn & Social activities.
Customer Nurturing
We take care of the customer nurturing phase in order to make sure that all the leads who have shown interest place orders. If you have well-set processes and trade order customer journeys, we will make sure all the qualified leads turn into future customers.
Customer Re-Order Activation
Following up at the right time with the right message is critical to the re-order tactics that we use. This is a 3-month and a 6-month mark that we use to try and re-activate leads that did not respond to our initial outreach.
Strategy Call
We do offer a strategy call at the being of our operation to help you with your goals and set the expectations of our mutual work. We will continue with 1 call per month with the team involved in order to discuss future strategies and ideas.
What Our Customers Are Saying About Us
Before Mash Tun Media got involved, our website was un-managed and little did we know, a complete security mess – they made me feel reassured instantly.
Travis Amos, Founder at THDC
Can’t recommend the team at MTM enough – can’t believe how dedicated to microbreweries their services are – they’re unique!
Dan Curtis, The Beer Jacket
Exceptional value! They always go above and beyond and haven’t stopped surprising us – we see them as an extension of our team.
Steve Consalvi, Founder at BLB
Growing the business online was a no brainer – but finding a team to support that growth was far less simple. This team is pretty special – and they love beer almost as much as I do!
Dane Wilson, Sound Brewery
100% recommend! Got us on to page 1 of Google pretty much right away. Completely hands off for me – the way I love it.
Hayley Rees, Founder at Inspired Learners
I thought having our branding nailed was the key to success – but Mash Tun Media showed us how to take those “ingredients” and actually build brand awareness. Not simple for them, but easy for me!
Colin Edwards, Brewer at Tickety Brew
Ready to Do Something Great With Your Brand?
Frequently Asked Questions
How Do You Find Leads?
We are searching directories, Google, Social Media, Google My Business, and many more online sources. When we find a lead, that does not mean it qualifies to fit our target audience profile. This is done in our lead qualification and segmentation.
How Do You Qualify for Leads?
We follow the guidelines built for each project and what criteria need to be met by each prospect in order to qualify for a lead. We look into their business profile, social media freshness, location, and others.
Information About Us & Our Services
About Our Professional Trader Order Outreach
We at Mash Tun Media are committed to helping busy brewery owners to grow and expand their online presence and excel with online sales. Our professional team of experts – copywriters and lead gen specialists will provide you with excellent website B2B marketing services. We take pride in every step of the process, from the idea and goal-setting to the research and prospecting, via the personalised copy and finalising with the most important element – the nurturing.