SOCIAL MEDIA PACKAGES FOR MICROBREWERIES
BEER BRAND BUILDING SOCIAL MEDIA MANAGEMENT. FROM A UK-BASED AGENCY.
Grow Your Microbrewery Brand on Social Media With Expert UK Social Media Management
We’re Mash Tun Media, based in Northamptonshire. We’re excited you’re here as you could be the next microbrewery brand we help grow with one of our awesome social media posting or full social media management packages.
Building your brand and an audience through social media isn’t a nice-to-have cherry-on-top marketing activity – it’s a fundamental front-line marketing channel and it needs strategy plus focus. As a microbrewery you have an opportunity to tap into a highly engaged audience that’s unique to your brand and your beers – we can help you bring that focus, develop and execute a strategy that delivers.
Let’s Get Started With a FREE Social Media Audit
Not really sure where to start or what you need? You’re not alone! Let us help.
We’ll help you identify what you need with a FREE social media account audit. Start by telling us about the accounts you use, and your current and future goals for using social media, and we’ll recommend a social media package and social media marketing strategy to help you build your microbrewery brand.
On This Page…
- Barrel Bursting Social Stats
- Included in Our Social Media Packages
- The Right Mix of Ingredients
- Hands Off Social
- Social Media Posting Packages
- Social Media Management Packages
- Social Media Packages Explained
- Social Media Post Samples
- What Our Customers Say
- Social Media Management for Craft Brewers
- Ready to Grow Your Beer Brand on Social?
- Further Information
Barrel Bursting Social Media Statistics
95 Minutes
Adults use social media across all platforms more than ever — 95 minutes per day.
6 X More
Trust matters! Consumers are six times more likely to buy from a product page that includes pictures from social media.
80%
80% of weekly Pinterest users have discovered a new brand or product while perusing the network’s feed.
90%
According to Instagram, 90% of its users follow a brand and 87% take action when they see a product.
93%
93% of all businesses with a Facebook page are actively using the platform – says Buffer Report.
2/3rds
⅔ of Facebook users surveyed say that they visit the page of a local business at least once a week.
Included in Our Social Media Packages
Our Social Media Posting & Management Service Packages Feature…
Engaging Posts Written & Designed
Our highly trained social team write captivating posts and design images perfect for each channel – promoting your brand, its identity, and the beers you’re brewing.
Brand Specific Strategy
We develop a unique strategy for your brewery, posting at the perfect times when your “true fans” and followers are active and most likely to engage with your social media posts.
Account Manager
With a dedicated account manager, you’re able to discuss your posts, strategy, and engagement tactics – and they’re there to answer any questions you might have.
Social Ad Spend
To increase reach across platforms, ad spending is included in all of our social media management packages.
Interactions & Responding
We can interact with your social media followers, answering questions and forwarding customer enquiries in whichever way you’d prefer.
Enquiry Management
Our team forwards enquiries made to your social media accounts to your email address(es), providing relevant details and enquiry information.
Hands Off Social Media Management
Depending on how “hands-off” you want to be, you have the option to approve your posts before publication. We can work more closely at the beginning and eventually fly solo with complete confidence.
As with anything digital, there are advanced tools for the job – when it comes to social media, we use a combination of the best software to plan and schedule your content across every social platform we manage. Rest assured, we’re using all the data available to us to post attention grabbing content at peak times to gain most visibility and grow your following.
As With Brewing, Ingredients & Quantities Are Critical
It’s in the name. It’s SOCIAL media, and most businesses can, at one time or another, make the vital error of promoting themselves too much. Engagement tanks, and social KPIs disintegrate, and it all feels like pedalling uphill. Getting the right mix of information, entertainment, and promotion is easier-said-than-done!
60%
Re-shared Content
20%
Fresh Content
20%
Brand Promoting Content
Social Media Posting Packages
Social Media Posting Service Pricing
Simple To Understand Packages To Keep You Present On Social Media
Years of experience managing social media channels for a range of brands has allowed us to refine our services to these tiered marketing packages for breweries.
Our packages are tiered for every budget and every stage of business. If you’re at the beginning of your journey and feel the need to be “present” on in social media, our Social Media Posting packages are perfect for your microbrewery brand.
Platforms we manage: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Business Profiles
Starter
Great value Social Media Posting Package for consistent presence on your channels
£249
+VAT per month
- £20 ad spend included
- Posting to 2 Social Media Channels
- 3 Posts per channel, per week
- Post-Copywriting & Graphic Design
- Fresh Post Content & Graphics
- Dedicated Account Manager
Grow
Grow your Social Media presence and audience with 3 platforms managed
£399
+VAT per month
- £50 ad spend included
- Posting to 3 Social Media Channels
- 3 Posts per channel, per week
- Post-Copywriting & Graphic Design
- Fresh Post Content & Graphics
- Dedicated Account Manager
Dominate
Stand out from the crowd with greater social presence – more posts and channels
£549
+VAT per month
- £100 ad spend included
- Posting to 3 Social Media Channels
- 5 Posts per channel, per week
- Post-Copywriting & Graphic Design
- Fresh Post Content & Graphics
- Dedicated Account Manager
Social Media Management Packages
Social Media Management Service Pricing
Packages That Will Push You That Bit Further
Posting to social media and actively MANAGING social media are two very different actions with very different outcomes.
Again, it’s in the name; SOCIAL media.
Management includes those critical actions that ensure your brewery is the name that everyone at the party remembers. This doesn’t happen by magic, it takes active participation in conversations, reading an “working” the room.
Our social media management packages are tiered to cater for your budget and appetite for how aggressively you’re pursuing social media growth for your craft beer or microbrewery brand.
Platforms we manage: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Business Profiles
Starter
Great value Social Media Service Package for consistent presence on your channels
£999
+VAT per month
- £20 ad spend included
- 2 Social Media Channels
- 3 Posts per channel, per week
- Post-Copywriting & Graphic Design
- Unique Post Content & Graphics
- Customised Strategy
- Dedicated Account Manager
- Outbound engagement on 2 platforms
- 1 x Small engagement campaign per month
Grow
Grow your Social Media presence and audience with 3 platforms managed
£1,599
+VAT per month
- £50 ad spend included
- 3 Social Media Channels
- 3 Posts per channel, per week
- Post-Copywriting & Graphic Design
- Unique Post Content & Graphics
- Customised Strategy
- Dedicated Account Manager
- Outbound engagement on 3 platforms
- 1 x Engagement campaign per month
Dominate
Stand out from the crowd with greater social presence – more posts and channels
£2,249
+VAT per month
- £100 ad spend included
- 3 Social Media Channels
- 5 Posts per channel, per week
- Post-Copywriting & Graphic Design
- Unique Post Content & Graphics
- Customised Strategy
- Dedicated Account Manager
- Outbound engagement on 3 platforms
- 2 x Engagement campaigns per month
Social Media Service Packages Explained
Post-Copywriting & Graphic Design
A social media post is made up of several components, we call this “post architecture”. We cover everything from the design of the image or graphic, through to the writing of the title, caption or description of the post including algorithm-tickling hashtags on posts to maximise the discovery of your content by the target audience.
Our specialists have huge experience in writing unique and engaging posts that will increase engagement and build brand awareness of your brewery across all platforms.
We will develop a content schedule that will also include specific messages you may want to pass to your audience such as company news, offers on your beers or even the launch of a new beer – with much fanfare and buzz!
Customised Social Media Strategy
Each of our packages is customised according to your business needs. At the initial stage, we establish the goals you aim to achieve and which products to promote.
Based on thorough research, we create an optimal schedule strategy so all the posts will go live at the best time of the day to have maximum reach and engagement.
Personal Account Manager
Once we start working together, you will have a dedicated account manager who you can get in touch with regarding all questions.
Our team will be happy to help whenever you’d like to discuss the monthly report, upcoming posts, further strategies, or have any other questions.
Interactions With Audience
Posting on social media is just a part of your communication with the audience. We know you’re busy brewing the best beer and have no time for long conversations. We will take over this task, so all you need is to choose which questions you want to answer yourself, and which ones you want to hand over to us.
Social Media Enquiries
You don’t have time to process potential customers’ enquiries on social pages? We can take care of incoming messages, whether it’s public comments or private messages.
At this step, we collect customer information needed for your sales department and send it for further processing to the right person in your team.
Social Media Service Packages Explained
Post-Copywriting & Graphic Design
A social media post is made up of several components, we call this “post architecture”. We cover everything from the design of the image or graphic, through to the writing of the title, caption or description of the post including algorithm-tickling hashtags on posts to maximise the discovery of your content by the target audience.
Our specialists have huge experience in writing unique and engaging posts that will increase engagement and build brand awareness of your brewery across all platforms.
We will develop a content schedule that will also include specific messages you may want to pass to your audience such as company news, offers on your beers or even the launch of a new beer – with much fanfare and buzz!
Outbound Engagement (Engaging with the audience)
Posting on social media is just a part of your communication with the audience – if you want true growth we need to add a lot of “Social” to the social media pot!
We have proven techniques to engage the audience in conversation, re-sharing, liking and commenting on your posts – and hitting you up in your DMs.
All of this adds up to improving your reach, impressions and engagement across the platforms – basically getting your posts seen by more people.
This is how we get the social media “algorithm” to work for you and make sure you’re the beer brand being discovered
Examples of Our Social Media Posts
What Our Customers Are Saying About Us
Before Mash Tun Media got involved, our website was un-managed and little did we know, a complete security mess – they made me feel reassured instantly.
Travis Amos, Founder at THDC
Can’t recommend the team at MTM enough – can’t believe how dedicated to microbreweries their services are – they’re unique!
Dan Curtis, The Beer Jacket
Exceptional value! They always go above and beyond and haven’t stopped surprising us – we see them as an extension of our team.
Steve Consalvi, Founder at BLB
Growing the business online was a no brainer – but finding a team to support that growth was far less simple. This team is pretty special – and they love beer almost as much as I do!
Dane Wilson, Sound Brewery
100% recommend! Got us on to page 1 of Google pretty much right away. Completely hands off for me – the way I love it.
Hayley Rees, Founder at Inspired Learners
I thought having our branding nailed was the key to success – but Mash Tun Media showed us how to take those “ingredients” and actually build brand awareness. Not simple for them, but easy for me!
Colin Edwards, Brewer at Tickety Brew
Social Media Posting & Management Services For Microbreweries
Expert Social Media Management
Our social media team are experts in developing original social media content for microbreweries who want to grow their brand on social media.
Affordable At Every Level
As a microbrewery owner you may find social media ‘management’ packages on offer for a wide range of prices in the UK from hundreds, to thousands of pounds. Low cost, or even ‘cheap’ social media packages tend to actually be focused on purely social media posting, using stale content that’s lost it’s fizz. Not to mention, these packages won’t be designed to truly speak on behalf of your brand. With Mash Tun Media you get original graphics and text content that encourages engagement and ‘speaks’ on behalf of your brand.
The Best Social Media Strategy
The best social media strategy is the most complete strategy. The days of “ticking boxes” and seeing results are long gone – and that’s a good thing! It means real beer brands, with something to say and an audience to engage can stand out – if they employ a well rounded strategy.
We help you ‘level up’ your game – and continue to level up as your microbrewery brand grows.
Ready To Do Something Great With Your Beer Brand?
Frequently Asked Questions
What Are Social Media Management Services?
Social media management services help businesses to hand off everyday routines related to posting and engaging with the audience. As experts in social media marketing, agencies use proven techniques to perform profile management, improve growth metrics, and save you time for brewing.
How Much Do Social Media Management Packages Usually Cost?
UK marketing agencies offer a wide range of social media management packages. The price may vary from £100 to thousands of pounds depending on the number of services included. We are a niche agency focused on digital marketing for brewing-related businesses. Our service fee starts from £200 for the starter package.
Which Social Platforms Do You Focus On?
We cover the most popular and effective for your business platforms: Facebook, Instagram, Pinterest, Twitter, Linkedin, and Google My Business. Each platform has its own algorithms that constantly change, so we customise strategies and implement the best practices available in the market.
Can I Continue Posting on My Social Media Accounts?
Absolutely! You are free to publish your own updates. It is always a good idea to double-check the posting schedule with us because too many posts made close together can reduce organic reach.
Information About Us & Our Services
Social Media Management Packages for Breweries
Here at Mash Tun Media, we have strong expertise in social media tools that will serve your brewing business. We offer affordable monthly packages to make your social media presence and brand awareness higher among well-established big players in the market.
We’re the “back office team” you need to build a business that serves you – not the other way around.
Our Process
Working on your project will start with a detailed analysis of the current state of your social media presence. After that, we will develop a customised strategy based on your needs and goals. Although our packages include a predefined number of services, we always create individual scenarios for all of the brands we work with.