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ECOMMERCE WEBSITE IMPROVEMENTS FOR MICROBREWERIES

ECOMMERCE WEBSITE ENHANCEMENTS THAT BOOST SALES.

Make Your Brewery Ecommerce Website Work Better & Deliver More Customers!

The global eCommerce market is expected to total $5.55 trillion in 2022.

This is a crucial stat to remember if you operate a brewery that wants to reach clients online. With a continued drop in in-store sales, the online sector is expanding year over year. Getting your beers noticed online is crucial in 2022 and beyond, regardless of whether you run an established or start-up brewery.

Getting noticed online starts with a modern eCommerce website design. To increase the authority of your website and move it up the Google ranking positions, which will increase exposure, traffic, and sales, a superb eCommerce website design is the first step. Having your own eCommerce website is sometimes the best long-term answer, avoiding the need to pay selling fees to these third-party platforms. There are various methods to start selling online, including Amazon and eBay.

Leading ECommerce Website Improvements Beer Brands

We’re experts at eCommerce, it’s in our blood – so we know exactly the technology combinations, Apps, Plugins and tools that will make your eCommerce site start working double-time.

Whether it’s built on Shopify, WooCommerce and WordPress – we can help build conversion boosting offers and then implement the technology to back them up.

Want to offer subscription boxes? No problem

Want to offer pre or self-configured bundles? No problem

Want to get website customer reviews across multiple platforms on tap? No problem

Our web design for eCommerce sites is customised to your brewery’s needs, building an online store just the way you want it. Our UK-based eCommerce website design firm offers some of the most economical solutions on the market.

ECommerce Sales Statistics

01.

By 2040, it’s estimated that 95% of all purchases will be through eCommerce.

02.

81% of customers research a product before making a purchase.

03.

52% of all users would be willing to pay more to find what they’re looking for in just a few clicks.

04.

ECommerce sales are expected to reach $6.3 trillion by 2024. (Statista).

05.

65% of consumers expect to use digital shopping channels more in the future (Wunderman Thompson).

06.

75% of eCommerce shoppers say product photos influence their buying decisions.

Included in Our ECommerce Web Design Packages

What You Get With Our Packages

Domain Name and Pro Email Adress

Setting up a domain name (www.mybeerbrand.com) and professional email address (hello@mybeerbrand.com) is a must for a professional eCom website.

Logo, Branding, and Colors

We value your creativity when creating your beers. We will make sure your brand is well-represented on the new eCommerce website with your logo, colors, and beer labels.

Mobile Friendly

Responsive design and mobile-friendly pages are incorporated into all of our web design eCommerce packages. We will make sure your website functions and looks excellent across all devices.

SEO Friendly

We are eCommerce SEO geeks. We will make sure that your website is search engine optimized. We will lay good grounds for future rankings.

ECommerce Store Setup

We will set up your eCommerce website for the best results in sales. This will include category pages and product pages for all your beers and beverages.

Payment Integration

We will make sure that your website is up to date with the latest eCom standards. We set up integration with your chosen payment provider to allow card payments at checkout.

Social Links

We will add all of your social media icons and connect your social profiles together. We will make sure to keep your customers connected with your brand via social media.

Contact Forms

Contact Forms are an easy and fast way for web users to get in touch. We include contact forms as required, allowing customers to contact you easily.

ECommerce Support

The website should be kept updated, secure, and fresh. We can offer you a website maintenance service if you want that lifted from your shoulders.

“This team is pretty special…”

“Growing the business online was a no brainer – but finding a team to support that growth was far less simple. This team is pretty special – and they love beer almost as much as I do!”

Dane Wilson, Sound Brewery

Identify Your Goal

We will help you identify your goal for your new eCom website with our starter questionnaire.

Step 1

Step 2

Ideas and Research

We will have a kick-off call to get to know your business, hear your ideas, and gather designs you like.

Content Creation

We will put together the content for your website and get it approved.

Step 3

Step 4

Design

We will design your website, gather your feedback, and implement it before the website is built.

Build

We will create a fully functional website with the approved designs.

Step 5

Step 6

Test and Optimise

We will fully test your website and optimise it for search engines.

Launch

We launch your shiny new website onto the internet

Step 7

Mash Tun Media Design Process

We follow 7 main steps in our web design process. Starting with understanding your goal, we discuss what you want to achieve with your eCommerce website. Then we move on to Ideas. We discuss your business and any ideas and designs you like. We then put together an initial layout to show you, and we welcome your feedback! Once you are 100% happy with this, we get to work creating your new site. Typically eCommerce websites are ready within 28 days. We will, of course, advise you of how long your website build should take to complete.

Once we have completed your website, we will begin thoroughly testing it on desktop and mobile devices. We make sure everything loads, displays, and reads as it should. Next, it’s time to fully optimise your new website for search engines, ensuring the fundamentals of SEO are in place before launch. Once we’re happy everything is perfect, we launch your website!

Ecommerce Website Design Pages

When it comes to creating your ecommerce website design, it’s essential that your website is structured correctly. This makes it optimised for search engines and provides a great shopping experience for users. There are some pages that must be included in every eCommerce website – we recommend the following essential pages as part of our eCommerce web design package.

Home

This is the main page of your website. This would be the first impression a potential customer will get of your business. We will make sure we get it right!

About

We know your business has a story, and it is worth being told! We will make sure your leads do get who you are, and your value to the world. We will show them how your business can help them with your service.

Product Categories

Category pages are a great way to organise your products so customers can find what they want easily. You can rank your category pages in Google and get more organic traffic.

Shopping Cart

A key page for making it possible to buy your beers or other products is your store’s shopping cart. Prior to the checkout page, products are added and temporarily stored in the cart.

Checkout Page

Offering choices for delivery and payment, your consumers may finalise their purchase here. Customers have the option to register or sign in.

Contact Page

This page will be the place where your customers get in touch with you. Here we will display your contact details, location, opening hours, and social media links.

Product Pages

We will create a product showcase page for each beer listing their size or container as product variations.

From here customers will be able to add individual beers or bundles to their cart and complete their purchase.

Account Page

Giving your consumers the choice to register for an account is useful. They can view their orders, subscriptions, or downloads thanks to it. Additionally, it offers a speedier checkout method for upcoming transactions.

Terms & Conditions

The terms and conditions page is vital to any kind of business, including breweries. Display your terms of service, along with any details on shipping and refunds.

Privacy Policy

Customers must be aware of how their usage and data are tracked and recorded, including the use of cookies.

ECommerce Website Design Packages Prices

Professional, Affordable Website Design and Build

The Best Start-Up Web Packages to Build a Website

We have 3 web design packages that are easy to understand and cover the needs of most of the breweries we work with. If you are looking to build an ECom website for your brewery, we also offer that service. We do offer custom website design and build and will go above and beyond to cover all your needs.

Need a custom package? Get in touch.

Ecommerce Website Upgrade Packages & Pricing

eCommerce Website Upgrade Packages are custom quoted as each website has it’s own history.

Contact us today to talk about your website upgrade project!

Pay Monthly for ECommerce Website Design

Spread the Cost of Your New ECom Website

Pay Monthly Web Design Options

Our eCom web design packages are available with the same great features and pricing, but spread over 6 months, making selling online even more affordable. See our pay monthly web design packages and pricing below.

Need a custom package? Get in touch.

Will Our Ecommerce Website Design Packages Work For You?

  • Showcase Your Brewery
  • Perfect for ECommerce Sites to Sell Beers Online

More About Our Web Design Packages

  • Email and Chat Support During Business Days
  • Hosting Provider Included
  • Websites are Optimised for Search Engines before the Launch
  • Generic Content Included (you could update the content yourself or use our Copywriting Services)
  • Websites Are Built Using WordPress
  • Backend Login Provided for Multiple Users


ECommerce Website Design Services Explained

Domain Name & Email Included

If you’re starting an online store, you’ll need a unique domain name that often includes your brand name. Each eCommerce website design comes with a unique domain name from us. such as brewery.co.uk

We’ll set up your email, along with your own personalised domain name, and demonstrate how to access it on a computer or mobile device. Please select your own email address. A few examples include manager@brewery.co.uk, sales@brewery.co.uk, and info@brewery.co.uk.

Logo, Branding, and Colors

Most companies have a distinct identity, which typically includes a logo. Your eCommerce website’s design should reflect the logo, look, and colors of your company. To help your clients quickly recognise your website, we design your store to match the colors of your brand and logo.

Lacking a color palette for your company? No problem! We’ll assist in assembling this.

Mobile Friendly & Responsive Design

Our marketing company designs every project to be 100% mobile friendly and fully responsive. What does this mean? As mobile device usage increases, websites must be able to adapt to any screen size. We test each website on various devices, screen sizes, and web browsers before launch.

Every single one of our eCommerce website designs is specifically made to function on desktop computers, tablets, and mobile phones. And we test, test, and test some more before any website is released or made live. Before your consumers see your website, we check that everything is operational and functioning as it should.

Search Engine Optimisation

It’s wonderful to have a new, fully functional eCommerce website design. But does anyone even know it exists? In 2022 and beyond, search engine optimisation for eCommerce websites will be crucial. The likelihood that a website won’t appear in search results increases if it is not optimised before launch, including content, titles and image tags, and page loading speed.

To improve the ranking for internet searches, we offer initial optimisation for each eCommerce website we develop. We are SEO experts. Thus, we have some knowledge regarding how websites are ranked on Google and other search engines.

We do suggest continued monthly SEO for every new website to improve your search ranks over time. Check out our eCommerce SEO Packages for further information.

ECommerce Store Setup

Based on how your company does business, we set up your store appropriately. There are a huge number of options and settings to select and test before launching on selling platforms, like WooCommerce. Including, but not limited to, shipping costs, tax rates, product categories, product pictures, stock settings, email notifications, and a host of other things.

We reduce code, compress pictures, set up cache, and preload pages as part of additional optimisation and as part of our web design services.

Payment Integration

Customers must be able to use cards to pay for their purchases. We include your preferred payment provider. Two of the most widely utilised eCommerce payment processors are Stripe and Paypal.

Social Links

We will connect your social media profiles to your new website. Although Facebook and Instagram are the most commonly used by breweries, we can also provide connections to virtually any other social media platform. These include several more such as Pinterest, Twitter, Linkedin, Youtube, TikTok, Snapchat, and Tumblr.

Prospective buyers frequently look for a business on social media to read reviews or to hear from past clients. It is advantageous to have them easily accessible from your website’s header, footer, and contact page.

Website Contact Forms

We may customise contact forms to add whatever fields you need your customers to fill out. Name, phone number, email address, and messages are often included. Other fields that are frequently used include contact information, location, and type of enquiry.

Do you want your website visitors to contact you fast and easily? Then the answer is to build website contact forms. Although forms can be implemented anywhere on your website, they are an important part of the contact page or your product pages.

Our web design services include the setup of contact forms, which deliver the entered information directly to your email address.

ECommerce Support

We are happy to answer any queries or questions you may have regarding the new eCommerce website. We are more than pleased to assist you if you need help with using a particular function.

We offer monthly website maintenance services to complement all the hard work we have done together and lift that from your shoulders.

Our ECommerce Website Design for Microbreweries

What Our Customers Are Saying About Us

Before Mash Tun Media got involved, our website was un-managed and little did we know, a complete security mess – they made me feel reassured instantly.

Travis Amos, Founder at THDC

Can’t recommend the team at MTM enough – can’t believe how dedicated to microbreweries their services are – they’re unique!

Dan Curtis, The Beer Jacket

Exceptional value! They always go above and beyond and haven’t stopped surprising us – we see them as an extension of our team.

Steve Consalvi, Founder at BLB

Growing the business online was a no brainer – but finding a team to support that growth was far less simple. This team is pretty special – and they love beer almost as much as I do!

Dane Wilson, Sound Brewery

100% recommend! Got us on to page 1 of Google pretty much right away. Completely hands off for me – the way I love it.

Hayley Rees, Founder at Inspired Learners

I thought having our branding nailed was the key to success – but Mash Tun Media showed us how to take those “ingredients” and actually build brand awareness. Not simple for them, but easy for me!

Colin Edwards, Brewer at Tickety Brew

Specialist Web Design for ECommerce Services for Your Microbrewery Brand Online

Leading ECommerce Website Design Company in the UK

We’re proud to be a UK-based Website Design and SEO company, based in Northamptonshire. Our small, experienced team of web designers creates each new website design in-house, without outsourcing. Your own point of contact will be available from day one, with unbeatable customer service and ongoing support.

Pay Monthly E-Commerce Websites

With our pay monthly eCommerce website packages, you may pay for our eCommerce website design services over the course of six months. Our pay monthly choices contain all the features, just like the basic packages, but they also provide you the opportunity to spread out the expense. If you want to pay for your new website in installments, there are no additional fees.

WooCommerce as ECommerce Solution for your Brewery

We use the popular WordPress CMS framework, which is used by over 40% of websites worldwide. Since WordPress can be customized almost infinitely, it is a great solution for both standard websites and eCommerce online stores for microbreweries. Combined with WooCommerce, this gives the foundation for a solidly constructed online store. Our inexpensive and custom WooCommerce website design services are created to meet your company’s needs.

Ready to Do Something Great With Your Brand?

Frequently Asked Questions

What Is an ECommerce Website for a Microbrewery or Beer Brand?

An eCommerce website is a website that is created with the intention of enabling online goods sales. In essence, it is an internet store. Your website’s store section often features a link on the home page where customers may view the beers you have for sale. Including prices, descriptions, details, stock levels, delivery details, and online payment options. An eCommerce website enables you to sell your products straight from your website. This serves as a substitute for or a supplement to third-party marketplaces like eBay, Etsy, or Amazon.

What Web Design Services Do You Offer?

We provide both portfolio-style and eCommerce websites at Mash Tun Media. A portfolio or educational website is suitable for a brewery that wants to showcase its products and services, while an eCommerce website allows for online product sales of your beers and other beverages.

If you want a unique solution, we also provide custom web design services.

How Much Does an ECommerce Website Design Cost for a Brewery Owner?

ECommerce website design pricing usually varies greatly. It depends on the size of the project and how many items and variations of each item your store needs to list for sale. We specialise in microbrewery eCommerce websites and designs. Our affordable packages start at just £499, including design, 1st year of hosting, domain name, email, and optimisation for search engines.

How Long Does it Take to Build a Website?

We immediately start working on your new eCom website! Within 28 days, your Mash Tun Media Digital web designer will have your website operational. That is an approximate time for medium-sized projects. For larger ones, we will advise you personally.

Can I Make Edits Myself?

Yes. We provide full admin access to your website once completed. We’ll happily help you to familiarise yourself with the admin dashboard and answer any questions you may have.

Which Platform Do You Use?

We use the popular CMS WordPress, along with the dedicated eCommerce plugin, WooCommerce. This offers an almost infinitely customisable solution for any business website.

Can I Spread the Cost of my ECom Website?

Absolutely! We offer a range of affordable pay monthly options for your new website. Our affordable web design payment plans offer payments by direct debit each month, on a date to suit you. Please ask us for full details on spreading the cost of your new website.

Do You Offer ECommerce Website Hosting?

Yes. The first year of hosting is free when you purchase an eCommerce website from us! Hosting must be quick and safe because online stores may contain a lot of pages and items. In order to make sure that each eCommerce store loads and operates as quickly as possible for your consumers, we exclusively employ tested servers for our website hosting. Get in touch if you already have an eCommerce website and need hosting. The migration of your website and products to our servers is something we offer as well.

Do You Offer Support for My Online Shop?

Of course! Our eCommerce web design packages include support, 7 days a week, should you have any questions or technical issues you’d like us to look at. Just give us a call or drop us an email. Check out our website maintenance packages.

Do I Need an ECommerce Web Design Service for My Microbrewery?

While there are many ‘DIY’ website builder platforms available, these often lack features that can limit your design and search engine presence. Using the services of an established eCommerce website design company will ensure your site is developed properly, is optimised for search engines, and will offer ongoing support. Our eCommerce web design for microbreweries includes all the features an online shop needs, a fully responsive website, with initial search engine optimisation and ongoing support.

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