With the popularity of craft beer in recent years, many brewers have seen an opportunity to deliver a unique product to the market. But, how can beer enthusiasts hear about your craft beer? – The answer is simple – with an effective digital marketing strategy. And one of the most important aspects of it is the content side.
As Kapost and Salesforce ExactTarget Marketing Cloud have said it in their recently published infographic – good beer and great content have a lot in common. Both your craft beer and your content need to be fresh, fun to share and leave your customers smiling. So, brew your content and keep in mind that ‘Content is King‘.